I’ve been visiting and testing quite a few new transport products lately.
RAD ELECTRIC BIKE USED FULL
Then on the weekends, I head out on my full suspension mountain bike. MR: I ride an ebike everywhere, switching it up between our RadWagon, RadRover and RadRunner. All new innovations will have an even higher value proposition to help accelerate the adoption of ebikes across individual and commercial customers. MR: We see ebikes being as commonplace as cell phones. We apply a value innovation approach to our design process - meaning we find ways to add value in new places while tweaking existing features based on years of experience and direct rider feedback. NB: How do you see the future for ebikes, and what do you have in the pipeline?
Compared to other exploratory options, like drones and autonomous vehicles, our solution is scalable, proven and exists today.
Sustainability is really important to me and our employees we believe ebikes are the best solution to some of the world’s toughest logistical and environmental challenges. For example, we have several product team members who are responsible for finding partially or entirely sustainable materials to replace packaging or ebike parts without sacrificing safety or durability. MR: Yes, as we have grown, we are able to allocate more resources to sustainability initiatives across our offices and supply chain. NB: In terms of sustainability, do you have specific initiatives in process to reduce production waste and explore eco materials? Mike Radenbaugh would like to see more people take on ebikes with RadRunner Rad Power Bikes In Europe, we are also pioneering the L1e-A category of electric bikes that have more power than standard pedelecs (a type of low-powered e-bike), diversifying our line-up in Europe with two 750W ebikes, a 1500W etrike and now the 250W RadRunner. We have built an entire ecosystem of product and support at an industry-leading price point, blending ecommerce, brick-and-mortar and business-to-business functions to lead the adoption of ebikes and industry. MR: We are one of the few and the first pure direct-to-consumer ebike brands. With the ebike market ever-expanding, how do you see the range competing in today’s global market? Plus, you can customize your ride with more than 330 accessory. We’ve updated this fan-favourite ride with enhanced handling, a cushier saddle, and protective fenders. MR: Yes, I knew that in order to make ebikes popular, I had to build something different and distinct from the current, stale electric bikes. The RadRunner made waves as the first moped-style electric bike designed to ride like a utility, cargo, or a traditional bike with just a quick adjustment of the seat. NB: It’s interesting that you decided to launch the brand with the unusual RadRover electric fat tire bike model. The deck can carry cargo accessories or convert into scooter-style seating Rad Power Bikes
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